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A GUIDE TO PLANNING A WEBSITE

Having a website is a virtual requirement for a modern business. Would you run your business without a phone line or business cards? In today's world, having a website is just as important. Unfortunately, website design often seems complicated and intimidating. In reality, you only need three things to get your website live and on the internet: content, address and host.

Content is the best place to start in planning your website. What do you want your website visitors to see and and do? An important concept to understand before we delve far into this topic: Websites can and should be treated like a restaurant's "Specials Board". They should be changed regularly. Creating a website is not like ordering 20,000 printed catalogs. You aren't "stuck" with the same catalog for the next 18 months. You can (and should) change a website anytime you have something new to say or show or offer.

Content (what your visitors see and do) determines what type of site you need. Many businesses simply need to present text and still images (photographs, charts, logo, illustrations) and provide contact info (email link, phone number, address). Ferguson Photography and Design offers a number of "Basic / Template" sites for these customers. Other businesses want to include animated effects (things that move and dance), slide shows (automatically changing static picture shows) or zoom images (the ability to zoom into or out of detailed images). For these customers we offer the Custom sites. If you intend to sell directly from your website via credit card transactions, we offer complete E-Commerce sites.

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Last Updated:
September 2, 2008
Site Designed by:
Ferguson Photography and Design
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